Microsoft have announced a new pricing system for Xbox Live Gold which will be coming in after a minimum of 45 days. The new prices mean that if you are on a budget and pay monthly the annual price is now £95.88 in the U.K. and similar pricing systems are being implemented in the U.S.
May 2019 was the last time that the U.K. saw a spike in prices when a 12-month subscription was increased from £39.99 to £49.99. The lower-band subscriptions also increased with a single month rising from £5.99 to £6.99. Three-month subscriptions also rised from £14.99 to £17.99, but a six-month membership stayed the same with a £29.99 price-tag.
The new prices are as follows:
- One month increases £6.99 to £7.99.
- Three months increases £17.99 to £21.99
- Six months increases £29.99 to £42.99.
If you are an existing 12-month of 6-month subscriber then Microsoft have announced that for you there will be no change and the renewal price will also not increase.
“If you’re in a region where prices are being adjusted, you will receive an email and a message center notification over the next month letting you know what the new pricing is for your membership.”Microsoft statement
The move seems to be in an attempt to push people to subscribing to Xbox Game Pass Ultimate. This package give you access to over 100 high-quality games, with new titles added frequently. You receive Xbox Game Studio titles on the same day as release and also gain access to member discounts and deals. If you own an Android phone you can also play Game Pass there from the cloud. The Game Pass Ultimate is priced at £10.99 a month, which is inclusive of the £7.99 Gold membership fee. That means £3 extra a month gives you your own rental store.
Of course this is not going to make everyone happy, paying more money out never does, but it is clear that Microsoft are pushing people towards the full package as part of their current generational impact on the gaming market.