Recently Mike Leigh published an article regarding product placement in video games. The article discussed in-game advertisements as well as games that were an advert in their own right. Today Fing’rs & Thu’ums has learnt that Domino’s is bringing back their 1980’s mascot, The Noid, to feature in the Crash Bandicoot mobile game
The Noid was an antihero from the 1980’s adverts in the guise of a crazy looking bunny-suited villain. The adverts used to have the tagline “avoid The Noid” after witnessing the bunny trying to stop deliveries arriving on time. It became a pop culture icon and at one point even received a video game title Avoid the Noid on Commodore 64 and MS-DOS platforms.
Now, 22 years after the release of the video game and in celebration of the 35th anniversary of Domino’s The Noid will return. Not only will we be seeing this hare-brained creature on our television sets once more, but he will also be joining Crash Bandicoot in the mobile video game installment to the franchise.
The Noid will bring a sense of nostalgia to those people who remember him, as well as highlighting some of Domino’s new delivery gadgetry. In Houston, Texas Domino’s will be issuing robotic delivery vehicles this week. Every customer who opts in will receive their pizza in a totally autonomous vehicle from the fast-food giant.
Crash Bandicoot: On The Run! is a game developed by King, and published by both King and Activision for iOS and Android. The game was initially soft-launched in Asian countries in April 2020 but saw a worldwide launch on March 25, 2021.